Shané DukesUGC = Community GrowthUser-generated content is original content created by the public and published on social media or other channels. UGC comes in many forms…3 min read·Apr 17, 2022----
Shané DukesThe OG of Social Media ActivismImagine this, it’s 2014 and you log into Facebook or Instagram seeing that you’ve been tagged. You click on the video and your friend is…2 min read·Mar 21, 2022----
Shané DukesIs the medium really the message?Technological determinism is the theory that aims to provide a causative link between technology and a society’s nature. According to the…3 min read·Mar 7, 2022----
Shané DukesBretman Rock: The King of Reinventing YourselfEverybody aspires to build a brand, a loyal following, and grow their share of voice in the age of social media. Yet there are some…3 min read·Feb 21, 2022----
Shané Dukes4 Must-Have Skills for Effective Community ManagersAre you a community manager, or thinking of starting your own community? Well then here are the top 4 skills you must have to run an…2 min read·Feb 13, 2022----
Shané DukesThe Power of Persuasive MessagingCommunications focuses on the use of messaging across any written, visual, or spoken medium to convey information and meaning. To be an…2 min read·Feb 7, 2022----
Shané DukesFacebook Group Profile: Offical H.E.A.T Challenge Support GroupFacebook groups are always so fascinating to me. A group of strangers bonding over one common interest that ties them together creates new…2 min read·Jan 23, 2022----
Shané DukesTwo-Step Flow In ActionTwo-step flow theory is the idea that the flow of information and influence from the mass media to their audiences involves two steps: from…3 min read·Jan 23, 2022----
Shané DukesGroup + Work = CommunityIn the same way that “group work” makes a good face-to-face community, it makes an efficient and effective online community. Group work is…3 min read·Jan 17, 2022----
Shané DukesOpen vs.. Closed Social Networks: Which is better?When it comes to social media everyone has their favorite platform. Some prefer Facebook while other prefer Twitter. But have you ever…3 min read·Jan 11, 2022----