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Shané Dukes
Shané Dukes

14 Followers

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Apr 17, 2022

UGC = Community Growth

User-generated content is original content created by the public and published on social media or other channels. UGC comes in many forms, including photos, videos, reviews, testimonials, or even a podcast. This type of content is used to influence engagement and increase conversions. Brands often struggle to be seen online…

3 min read

UGC = Community Growth
UGC = Community Growth

3 min read


Mar 21, 2022

The OG of Social Media Activism

Imagine this, it’s 2014 and you log into Facebook or Instagram seeing that you’ve been tagged. You click on the video and your friend is sitting in a chair calling you out, challenging you to see if you are strong enough to have a bucket of ice cold water poured…

2 min read

The OG of Social Media Activism
The OG of Social Media Activism

2 min read


Mar 7, 2022

Is the medium really the message?

Technological determinism is the theory that aims to provide a causative link between technology and a society’s nature. According to the principles of this theory, the technology of a society determines its values, structure, history, etc. The progress of society is driven by technological innovation. The theory questions the degree…

3 min read

Is the medium really the message?
Is the medium really the message?

3 min read


Feb 21, 2022

Bretman Rock: The King of Reinventing Yourself

Everybody aspires to build a brand, a loyal following, and grow their share of voice in the age of social media. Yet there are some Influencers who do not seem to have a special “secret recipe”. Just by being themselves, they attract a lot of attention. Their fans are loyal…

3 min read

Bretman Rock: The King of Reinventing Yourself
Bretman Rock: The King of Reinventing Yourself

3 min read


Feb 13, 2022

4 Must-Have Skills for Effective Community Managers

Are you a community manager, or thinking of starting your own community? Well then here are the top 4 skills you must have to run an effective community. 1. Love for the Topic, Service, or Brand Love your work and you’ll hardly ever feel like you’re working. When a community manager is passionate about their topic, they will…

2 min read

4 Must-Have Skills for Effective Community Managers
4 Must-Have Skills for Effective Community Managers

2 min read


Feb 7, 2022

The Power of Persuasive Messaging

Communications focuses on the use of messaging across any written, visual, or spoken medium to convey information and meaning. To be an effective media practitioner, it is important to effectively persuade the masses, and having a clear understanding of how your message will be perceived is crucial. …

2 min read

The Power of Persuasive Messaging
The Power of Persuasive Messaging

2 min read


Jan 23, 2022

Facebook Group Profile: Offical H.E.A.T Challenge Support Group

Facebook groups are always so fascinating to me. A group of strangers bonding over one common interest that ties them together creates new friendships and “shoulders” to lean on. So when I stumbled across the Offical H.E.A.T …

2 min read

2 min read


Jan 23, 2022

Two-Step Flow In Action

Two-step flow theory is the idea that the flow of information and influence from the mass media to their audiences involves two steps: from the media to certain individuals and from them to the public. The mass media circulates a story, idea, or agenda and opinion leaders consume that messaging…

3 min read

Two-Step Flow In Action
Two-Step Flow In Action

3 min read


Jan 17, 2022

Group + Work = Community

In the same way that “group work” makes a good face-to-face community, it makes an efficient and effective online community. Group work is an effective and powerful way to learn and is also highly relevant to the workplace. You may be thinking, “group work? …

3 min read

Group + Work = Community
Group + Work = Community

3 min read


Jan 11, 2022

Open vs Closed Social Networks: Which is better?

When it comes to social media everyone has their favorite platform. Some prefer Facebook while other prefer Twitter. But have you ever thought of why that is? All social networks allow us to connect with friends and family, and even strangers at the touch of a button, so how is…

3 min read

Open vs.. Closed Social Networks: Which is better?
Open vs.. Closed Social Networks: Which is better?

3 min read

Shané Dukes

Shané Dukes

14 Followers
Following
  • Colleen Harley

    Colleen Harley

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    Kaitlin Sweyer

  • Ali Cozzolino-Smith

    Ali Cozzolino-Smith

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    Natalie Gonzalez

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    Christina C.

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