Imagine this, it’s 2014 and you log into Facebook or Instagram seeing that you’ve been tagged. You click on the video and your friend is sitting in a chair calling you out, challenging you to see if you are strong enough to have a bucket of ice cold water poured…

Technological determinism is the theory that aims to provide a causative link between technology and a society’s nature. According to the principles of this theory, the technology of a society determines its values, structure, history, etc. The progress of society is driven by technological innovation. The theory questions the degree…

Everybody aspires to build a brand, a loyal following, and grow their share of voice in the age of social media. Yet there are some Influencers who do not seem to have a special “secret recipe”. Just by being themselves, they attract a lot of attention. Their fans are loyal…

Are you a community manager, or thinking of starting your own community? Well then here are the top 4 skills you must have to run an effective community. 1. Love for the Topic, Service, or Brand Love your work and you’ll hardly ever feel like you’re working. When a community manager is passionate about their topic, they will…

Communications focuses on the use of messaging across any written, visual, or spoken medium to convey information and meaning. To be an effective media practitioner, it is important to effectively persuade the masses, and having a clear understanding of how your message will be perceived is crucial. The best way…

Facebook groups are always so fascinating to me. A group of strangers bonding over one common interest that ties them together creates new friendships and “shoulders” to lean on. So when I stumbled across the Offical H.E.A.T …

Two-step flow theory is the idea that the flow of information and influence from the mass media to their audiences involves two steps: from the media to certain individuals and from them to the public. The mass media circulates a story, idea, or agenda and opinion leaders consume that messaging…

In the same way that “group work” makes a good face-to-face community, it makes an efficient and effective online community. Group work is an effective and powerful way to learn and is also highly relevant to the workplace. You may be thinking, “group work? …

When it comes to social media everyone has their favorite platform. Some prefer Facebook while other prefer Twitter. But have you ever thought of why that is? All social networks allow us to connect with friends and family, and even strangers at the touch of a button, so how is…