Myspace: The Platform That Started It All

What is Myspace?

Courtesy of Magnetic Magazine
Courtesy of Heatworld

How big did Myspace get?

From 2005 to 2008, the company rose quickly in popularity. First, it was acquired by News Corporation in 2005 for about $580 million. Then, in January 2006, one year after the acquisition, MySpace had 200,000 new users signing up per day. The year after that, the platform saw 320,000 unique users per day. Myspace became the most visited website in the USA, beating both Google and Yahoo. By late 2007 Myspace was considered the leading social networking site. The platform was valued at $12 Billion, and it consistently beat its main competitor Facebook in traffic volume.

What made Myspace so ionic?

In my opinion, there were a few things that made MySpace the number one platform of all time. First, Myspace was different because it was customizable; not one user had the same page.

Courtesy of DigitialSpy
Courtesy of Buzzfeed

The End of An Era

As the saying goes, all good things must come to an end, which was ultimately the case for Myspace. Some blame the end of the platform on the $900 million advertising contract with Google because they believe it forced users off of the platform — which is ironic because there are ads on every platform we use today — while others blame it on the rise of Facebook’s popularity. While the platform as we knew it no longer exists, the core of what made Myspace work is remnant in the platforms we use today!

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