Shané Dukes·Apr 17, 2022UGC = Community GrowthUser-generated content is original content created by the public and published on social media or other channels. UGC comes in many forms…
Shané Dukes·Mar 21, 2022The OG of Social Media ActivismImagine this, it’s 2014 and you log into Facebook or Instagram seeing that you’ve been tagged. You click on the video and your friend is…
Shané Dukes·Mar 7, 2022Is the medium really the message?Technological determinism is the theory that aims to provide a causative link between technology and a society’s nature. According to the…
Shané Dukes·Feb 21, 2022Bretman Rock: The King of Reinventing YourselfEverybody aspires to build a brand, a loyal following, and grow their share of voice in the age of social media. Yet there are some…
Shané Dukes·Feb 13, 20224 Must-Have Skills for Effective Community ManagersAre you a community manager, or thinking of starting your own community? Well then here are the top 4 skills you must have to run an…
Shané Dukes·Feb 7, 2022The Power of Persuasive MessagingCommunications focuses on the use of messaging across any written, visual, or spoken medium to convey information and meaning. To be an…
Shané Dukes·Jan 23, 2022Facebook Group Profile: Offical H.E.A.T Challenge Support GroupFacebook groups are always so fascinating to me. A group of strangers bonding over one common interest that ties them together creates new…
Shané Dukes·Jan 23, 2022Two-Step Flow In ActionTwo-step flow theory is the idea that the flow of information and influence from the mass media to their audiences involves two steps: from…
Shané Dukes·Jan 17, 2022Group + Work = CommunityIn the same way that “group work” makes a good face-to-face community, it makes an efficient and effective online community. Group work is…
Shané Dukes·Jan 11, 2022Open vs.. Closed Social Networks: Which is better?When it comes to social media everyone has their favorite platform. Some prefer Facebook while other prefer Twitter. But have you ever…
